Corporate Identity & Logo Design
in York and Beyond.

Creating a corporate identity; giving your brand a personality!

A corporate identity usually takes the form of a logo and supporting artwork, with a set of brand guidelines to help you to maintain a consistent language for your communications.

An effective Corporate Identity attracts attention and help your company to achieve its goals by creating a good first impression with your audiences, whilst at the same time confirming competency to current customers.

Logo Design: Distilling the Essence

Creating a logo design is often a case of distilling one or more of a company’s core messages into a mark or logotype. Often something that is simple on the surface can convey well thought out meaning, sometimes almost subconsciously, through the careful use of design.

Here are a few identities we've created, for some more in-depth profiles, view the Examples of Work section.

Website Design: Design & the Web

We believe that to get the most from your website it must be designed and built specifically to meet the requirements of your business and brand.

Simple considerations like designing a website that is easy to use, ensuring that the end product supports and enhances your brand image and making sure the website can be seen by its intended audience are key to designing and building a good website.

The process In Form goes through to design and create your website:

• Defining the aims of the website and the intended audience.
• Providing advice concerning keywords and the writing of keyword-rich text to help achieve Search Engine results.
• Creating an architecture for the website considering the content the site will display.
• Designing concept artwork to illustrate the look and feel of the website.
• Developing the concept into a working design template or templates.
• Building the site around the site map plan, inputting the content.
• Ensuring that the site meets W3C accessibility standards and that the site is compatible on all major browsers.
• Ensuring that the relevant information can be found by Search Engines, followed by Final checking with the client.

Here are a few websites we've created, for more in-depth profiles, view the Examples of Work section.

Design of Printed Materials

Business stationery, marketing materials, internal communications

In Form Design can help you communicate more effectively with your target audience by creating a wide range of printed materials from the conventional to more individual items.

We can create exciting designs to ensure that your:

• business card makes the right first impression.
• stationery projects your brand image effectively.
• brochures actually get read!
• posters get noticed!
• internal communications do just that - communicate.

We provide a full print management service, seeing the project through from start to finish - making sure that quality remains at a high standard throughout. Below are a few examples of print projects, for some more in-depth profiles, view the Examples of Work section.