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Thinking to Meet the Challenges.

Once we've helped you to identify your audience we can catagorise their current situation. We then apply our graphic design, website design and information management expertise, knowing that the audience must pass through each stage outlined here before deciding to act upon what they've learnt about you or your products.

Attitude of Audience vs Required Communication

Considering the Type of Communication

Message » Media » Frequency

Once we know the current attitude of your audience
(e.g. unaware) and the type of communication required
(e.g. impactful) it's important to consider...

Message: What to communicate to the audience

Media: How to communicate with the audience

Frequency: How often should the communication be repeated for best effect
- the popular wisdom that there is no such thing as "too often" is not applicable to every situation.